W890 and W380 Walkman™ phones set to delight music lovers on the go
London, UK – 6th November 2007 – Sony Ericsson today revealed the two latest additions to its Walkman® phone portfolio. The W890 and W380 Walkman® phones are stylish new offerings packed with features sure to set music lovers’ pulses racing.
- With its super slim, stylish design, massive 2GB music storage capacity, and 3.2 megapixel camera, the W890 Walkman® phone promises to hit the right notes with sophisticated music lovers and design connoisseurs alike.
- For the music fan on the move, the W380 Walkman® phone combines a unique clamshell design with all the music cred users expect from Sony Ericsson’s Walkman® phones. The phone packs in never-seen before features, including Gesture control which allows users to mute calls with a wave of their hands. There is also an external display that comes to life only when you need it; to show the name of a music track or to let you know who is calling.
“With these latest phones, we address the needs of young, fashion-conscious music lovers with the W380, as well as music connoisseurs who demand the latest Walkman® features and fast downloads offered by the W890,” says Ben Padley, Head of Music Marketing at Sony Ericsson. “These Walkman® phones combine Sony Ericsson’s undeniable expertise in mobile communications and mobile music to stunning effect.”
Sony Ericsson W890 Walkman® phone
- Choose music to match your mood with SensMe™
- Store up to 1800 tracks* with 2GB of memory
- Look sharp with a 3.2 megapixel camera
- All within a design as slim as a CD case
Unleash your inner DJ
Whether you’re on your own or with friends, the W890’s colour matched stereo headset and in-built stereo speakers deliver a high quality listening experience. The phone incorporates the Walkman® Player 3.0, the latest in Walkman® technology, which offers one-click access to the player and simple, intuitive navigation around your music.
Not only can you organise your tracks by artist, album, or visually using Album Art (the album’s front cover artwork) – with the W890, you can even select your music to match your mood. The SensMe™ music experience automatically plots your music by tempo and mood – letting you create a playlist that matches how you feel.
The W890 Walkman® phone offers the benefit of an expandable memory, which can be upgraded as your music collection grows. A 2GB Memory Stick Micro™ (M2™) is provided in-box - that equates to storage for up to 1800 songs*. If you tire of these, tune in to your favourite station using the W890’s FM Radio.
Download music and web pages – fast!
The W890’s HSDPA capabilities allow you to download music at speeds up to four times faster than with regular 3G devices. Plus, it makes viewing pages on the internet quicker and easier too. The phone is fully compatible with Sony Ericsson’s PlayNow™ mobile entertainment experience. This provides you with instant access to the latest content – whether it’s the full-length music tracks, the hottest mobile games, ringtones or wallpapers – downloadable either direct to your phone or via your PC.
Music without wires
Need to provide the music for a party on the spur of the moment? No problem. As well as its own internal stereo speakers, the W890 is fully compatible with a range of the latest Sony Ericsson music accessories, including the Portable Bluetooth™ Speaker MBS-100 and the Stereo Bluetooth™ Headset HBH-DS220.
Match your personal lifestyle
With understated elegance, smooth curves and a choice of two stylish colours (Mocha Brown and Sparkling Silver), the W890 Walkman® phone will truly complement your personal style.
The W890’s 3.2 megapixel camera allows you to record the moment for posterity. One-press access to the camera means you need never miss a shot. Plus, instantly upload your photos to your personal online gallery, or ‘blogsite’, to let your friends know what you’re up to.
The W890 Walkman® phone is a HSDPA/UMTS 2100 and GSM/EDGE 850/900/1800/1900 phone and will be available in selected markets from Q1 2008. The W898c Walkman® phone is a GSM/EDGE 850/900/1800/1900 phone for the China market only.
Sony Ericsson W380 Walkman® phone
- Walkman® controls on top – see what’s playing and manage your music without even opening the phone
- Gesture Control – mute calls or silence the alarm with a wave of your hand
- TrackID™ – record a clip from the radio and identify the song, singer and album instantly.
Hear it, Name it, Play it, Get it
The W380 Walkman® phone comes complete with Media Manager PC software that lets you easily transfer your music, photos and videos between your computer and phone. Simply point, click and drag your music files from your computer to your phone – the software automatically converts your music to the right format.
Store hours of your favourite music (up to 271 songs*) on the W380’s 512 MB Memory Stick Micro™ (M2™) or tune in to your favourite FM radio station.
Hear a song on the radio you don’t recognise but really like? Use the W380’s TrackID™ feature to tag a clip from the phone’s radio (or any external source) and find out instantly who sings it, what it’s called and which album it’s from. The TrackID™ functionality, available on the W380, the W890 and a host of other Walkman® phones – is one of the phones’ most popular features. Latest figures show that every second, someone, somewhere, is using TrackID™ to identify a song they love.
Once you have identified the song, get it onto your phone in just a few clicks via PlayNow™. Or browse through the latest full-length music tracks, mobile games, MP3 ringtones and wallpapers – all available from PlayNow™ straight to your W380 Walkman® phone or via your PC.
Take it to the top
The W380 Walkman® phone brings your music to the surface of the phone, allowing you to control what you’re listening to without needing to open the phone. Skip forward or backwards between tracks or pause the music effortlessly. One-touch buttons on the top of the phone light up when the Walkman® player is switched on and a hidden display comes to life, providing track information at a glance.
When not in use, the W380 Walkman® phone looks discreet and laid-back from the outside. But as soon as you receive a call or play music, it comes alive. Choose different light effects for different callers, and see your music ‘dance’ when the phone’s lights match the beat of your favourite song.
Keep your hands off!
Mute your phone with a wave of your hand. Or snooze the alarm if you’re lying in bed. The W380’s Gesture Control feature allows true ‘handsfree’ handling of your calls for the first time – show it off to your friends!
Accessorise it
To enjoy your music discreetly when you’re in public, choose a great headset to go with it. Pick from the Stereo Portable Headset HPM-83 or the Stereo Bluetooth™ Headset HBH-DS200 if you want to stream music wirelessly from your phone.
The W380 is a GSM/EDGE/GPRS 850/1800/1900 and 900/1800/1900 clamshell phone and will be available in selected markets from Q1 2008.
* assumes eAAC+ encoded files.
Legal Information
* Assumes 3G broadband (HSDPA) connection and the download of an average full track 4 minute song.
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID and Media Manager are powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging and video blogging are powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and ActiveSync are trademarks of the Microsoft group of companies
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.
Subject to change without prior notice.
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.SonyEricsson.com
The Sony Ericsson W380 and W890/W898 Walkman® phones at a glance
| W890 | W380 | |
| Music and Entertainment | Stereo speakers 2 GB M2™ memory stick Walkman® player FM radio with RDS PlayNow™ TrackID™ + text search SensMe™ Media UI Media Manager Software Streaming audio/video OMA DRM 2.0 full support Macromedia Flash Stereo headset Windows Media DRM eAAC+/WMA/WMApro 3D games Mega Bass™ Music tones (MP3/AAC) Polyphonic ringtones Java Video streaming Video viewing | 512 MB M2™ memory stick Walkman® player FM radio with RDS PlayNow™ TrackID™ Media Manager Software Bluetooth™ stereo (A2DP) Stereo headset Windows Media DRM eAAC+/WMA/WMApro 3D games Mega Bass™ Music tones (MP3/AAC) Polyphonic ringtones Java Video streaming Video viewing |
| Camera | 3.2 MP camera 3.2x digital zoom Picture blogging Video blogging Video recording PictBridge printing | 1.3 megapixel camera 4x digital zoom |
| Communication & Messaging | RSS feeds Access NetFront™ Web browser WAP 2.0 XHTML Speakerphone Vibrating alert Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS) | RSS feeds WAP 2.0 XHTML Speakerphone Vibrating alert Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS) |
| Connectivity | Bluetooth™ technology Video telephony Modem Synchronization USB mass storage USB support | Bluetooth™ technology Modem Synchronization USB mass storage USB support |
| Organizer | Flight mode Alarm clock Calculator Calendar Notes Phone book Stopwatch Tasks Timer | Flight mode Alarm clock Calculator Calendar Notes Phone book Stopwatch Tasks Timer |
| Accessories | In-Box:
Optional:
| In-Box:
Optional:
|
| Facts and Figures | Size: 104 x 46.5 x 9.9 mm Weight: 78 grams Colours: Mocha Brown Sparkling Silver Screen: 262,144 colour TFT Resolution: 240 x 320 pixels Size: 2 inches External screen: N/A Phone memory: Up to 28 MB Memory Stick Micro™ (M2™) support
| Size: 92 x 49 x 16 mm Weight: 100 grams Colours: Electric Purple Magnetic Grey Screen: 262,144 colour TFT Resolution: 176 x 220 pixels Size: 1.9 inches External screen: OLED Resolution: 36 x 128 Phone memory: Up to 14 MB Memory Stick Micro™ (M2™) support Talk time: Up to 7 hrs Standby time: Up to 300 hrs |
| Availability and versions | Networks (W890): UMTS/HSDPA 2100 GSM/GPRS/EDGE 850/900/1800/1900 Networks (W898c): GSM/GPRS/EDGE 850/900/1800/1900 Available in selected markets from Q1 2008. | Networks: W380a: GSM/GPRS/EDGE 850/1800/1900 W380c/i: GSM/GPRS/EDGE 900/1800/190 Available in selected markets from Q1 2008. |
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